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This webinar, entitled "Show Me the Money: Is Revenue Generation Possible for ATE Projects and Centers?," was presented by the Internet Scout Research Group at UW-Madison on March 28, 2017. The webinar presenters were Rachael Bower, PI of ATE Central; Nancy Maron, founder of BlueSky to BluePrint, LLC; and guest speaker Casey O'Brien, executive director and PI of the National Cyber Watch Center. This webinar was part of the 2017 series Think Like an Entrepreneur: Sustainability Strategies for ATE Projects and Centers. The webinar includes introductions from each of three presenters and information about their respective institutions. This webinar aims to "[i]ntroduce the role of revenue generation in sustainability"; to "[p]resent a framework for identifying ways to benefit from the value your project/ center has created"; and to "[o]ffer the perspective of an experienced practitioner on best practices for revenue generation." This webinar runs 01:27:54 minutes in length and is accompanied by the webinar slides. 

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