ATE Central Webinar: Understanding and Recruiting your Audience

This webinar, from the Internet Scout Research Group at the University of Wisconsin-Madison and Ithaka S+R was presented by Rachael Bower of the Internet Research Group and ATE Central, and Nancy Maron, of Ithaka S+R, on March 10, 2015. The webinar introduces the importance of understanding audience and its role in sustaining grant-funded Advanced Technological Education (ATE) projects and centers. An introduction to the speakers' respective institutions is given, then goals of the webinar are introduced. These goals are to encourage participants to define their audience in concrete terms, to suggest ways that they can better understand their audience, and to share case studies and best practices for audience outreach and recruitment. 

The recorded webinar runs 59:00 minutes in length.